E-cigarette debate reaches Brazil as authorities study regulations

E-cig debate reaches Brazil as authorities study new smoking laws

Around the world, the multi-billion dollar tobacco industry has been undergoing a complete overhaul. The arrival of electronic cigarettes has changed the market altogether, forcing major players to rethink their entire strategies and adapt to the new trend. As an apparently less harmful alternative to conventional cigarettes, regulatory agencies across the globe are debating the matter and reaching a variety of different conclusions, from blanket legalization to strict prohibition. In Brazil, regulations could be about to change.

Back in 2009, Brazil’s sanitary authority (Anvisa) outlawed the sale, import, and marketing of electronic cigarettes. The agency claimed that there...

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