The incredible transformation of the São Paulo Pride Parade

pride parade são paulo

Sunday afternoon in São Paulo and the walls of the subway stations of Paulista Avenue reverberated with the noise of protest chants. A clear instruction was being given to President Jair Bolsonaro—and it wasn’t a pleasant one. As soon as the crowd saw the light of day, however, music and chatter overwhelmed any political noise. It is São Paulo’s annual LGBT pride parade, and while the street holds some scattered signs reading “resist” and “democracy,” the most present visual is the ever-present rainbow flag. Outside of the subway doors, street vendors sell them for BRL 5 a piece.

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