The rise of K-pop in Brazil

k-pop bts in brazil
BTS in concert

Forty thousand tickets sold out in two hours, an extra concert announced, social media chaos, people camping outside concert venues. This treatment is usually reserved for when Paul McCartney, Madonna, or U2 hold concerts in Brazil. This week, however, the target of Brazil’s adoration and obsession is BTS: the K-pop band taking the world by storm.

The band’s members—RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook—have become global phenomena, with the international press drawing comparisons between them and The Beatles. In fact, the boys are the first to...

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