Experts predict that facial recognition will become a USD 9 billion market by 2022. With technologies rapidly becoming more accurate and efficient, detection software is being used all around the world for security and surveillance, often by law enforcement. However, due to dealing with personal information which is particularly intrusive, facial recognition has been subject to plenty of pushback from data privacy advocates.
In Brazil, this debate is still in its adolescence, with sporadic tests being held to varying levels of success. However, with the country’s new Data Protection Law on the horizon, facial recognition technology is sure to play a bigger role in the public debate as the year goes on. In the latest development in the sector, ride-sharing app 99 has announced it will begin using facial detection controls among its drivers, in a bid to increase security.
The company’s proposal is that whenever one of its drivers initiates the app to begin work, he or she will be solicited to take a selfie. This image would then be crossed with the database of the National...
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