President Jair Bolsonaro is the least popular first-term head of state in the first three months of government. His approval rating is comparable to presidents in their second terms—after years taking political hits. This poses a stark contrast to his growing popularity on social media. Despite preaching union in his inauguration speech, the president has sowed division within Brazilian society. Mimicking Donald Trump, Mr. Bolsonaro engaged his loyal social media base through controversial issues, attacking Carnival celebrations, the press, and even his allies.