It’s almost a consensus among analysts, journalists, and scholars that the 2018 presidential elections changed politics in Brazil. Jair Bolsonaro’s campaign relied heavily on social media and, until the second round of voting, he had very little time on TV. Channels are obligated to reserve free daily slots to candidates during the electoral period. The president-elect did not participate in almost any of the traditional TV debates and avoided being interviewed by news shows that were not aligned with him. Always a staple in Brazilian politics, television was seemingly dead after the 2018 race. Or was it?