The evolution of social media in Brazil

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Brazilians are avid social media users, spending over three hours and forty minutes a day, every day, scrolling through their timelines. Social media has become so important in the lives of Brazilians that since last October The Brazilian Report has been discussing how they could interfere in the electoral process. But in this article, I don’t intend to talk about the political role of social media, but rather how it became such a central part of people’s lives in Latin America’s largest country.

Many believe that the era of social media begins...

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