Power

The future of Brazilian polling after recent mistakes

While major pollsters got Brazil's presidential first-round vote wrong, upstart Atlas Intel was the most accurate, and it believes its unique methodology and sampling techniques are the reason why

Andrei Roman, CEO of Atlas Intel: "Pollsters had a bad performance in the first round." Photo: Leonardo Veras/TV Br/EBC
Andrei Roman, CEO of Atlas Intel: “Pollsters had a bad performance in the first round.” Photo: Leonardo Veras/TV Br/EBC

Romanian-born Andrei Roman moved to Brazil in 2006 as part of an academic exchange program, attracted by his fascination with Latin American literature and the magical realism of Gabriel García Márquez and Jorge Luis Borges. He spent around half a year in Brazil’s Northeast region, getting to know the country’s disparate realities and researching ways to battle poverty.

A political scientist and Ph.D. in government from Harvard University, he studied every Brazilian election since the country’s return to democracy in the mid-1980s, coming to the realization that domestic politics are not too far removed from the magical realism of his...

Less expensive than a coffee

Enjoy any plan of your choice for US$1 for the first month