Power

Evangelicals, influencers, and men: the votes Lula still struggles to obtain

Many moderate-conservative voters could be swayed to vote for Lula over Jair Bolsonaro. To appeal to this group, Lula must work to engage with male and evangelical voters, as well as up his game online

A political scientist said Lula has a 71 percent of clinching the election in the first round. Photo: Andre Ribeiro/Futura Press/Folhapress
A political scientist said Lula has a 71 percent of clinching the election in the first round. For that, he will have to reach across the aisle. Photo: Andre Ribeiro/Futura Press/Folhapress

Months before the 2018 elections, Esther Solano, a sociologist at the Federal University of São Paulo (Unifesp), had pointed out that the social context was very favorable to the election of President Jair Bolsonaro. In an interview published by The Brazilian Report in August of that year, she said that the Brazilian left had failed to establish a dialogue with voters who were co-opted by Mr. Bolsonaro.

Four years later, with a pandemic and an economic crisis in between, the problem remains similar, says Ms. Solano, who has been interviewing Bolsonaro voters since then.

She sees a tendency to...

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