Power

Brazil’s 2022 campaign has already started on the streets and online

Brazilian electoral law is strict about when candidates can solicit votes. But it can’t control the streets … or social media

Although illegal, electoral campaign have started on the streets and online
Photo: MH Capture/Shutterstock

A group of conservatives in Rondonópolis, a city in the Center-Western state of Mato Grosso in the heart of Brazilian soy country, erected a billboard last month featuring a massive photo of former president and 2022 presidential frontrunner Luiz Inácio Lula da Silva. “Here, this crook is known as a ‘traitor of the homeland.’ Out…  Cursed one!”

While candidates are strictly forbidden from distributing electoral material before August 16 (the election will take place on October 2), citizens have begun to decorate their cities with billboards in support or repudiation of politicians — usually Lula or President Jair Bolsonaro, the two...

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