Power

Why João Doria is failing to become a competitive presidential candidate in Brazil

São Paulo Governor João Doria has been set on running for president ever since he entered politics in 2016. However, while he has plenty going for him, voters are not impressed

To win hearts and minds, Mr. Doria hopes to drive home his role in bringing Covid vaccines to Brazil. So far, however, the bid hasn't paid off. Photo: Zanone Fraissat/Folhapres
To win hearts and minds, Mr. Doria hopes to drive home his role in bringing Covid vaccines to Brazil. So far, however, the bid hasn’t paid off. Photo: Zanone Fraissat/Folhapres

In his short political career, Governor João Doria has a track record of coming from behind to win. 

It happened in 2016, when he made his political debut in the race for São Paulo’s mayor’s office. After polling at around 6 percent just three months prior to the election, he managed to clinch a first-round win with 53 percent of the votes. Two years later, Mr. Doria took a shot at becoming state governor — jumping from third place in the polls to securing a narrow runoff win.

All of these challenges, however, are dwarfed in comparison to his current...

Access all of The Brazilian Report

Less expensive than a coffee!

Enjoy your 30-day limited-time offer for US$ 0.25 a week