Power

Brazil’s 2022 election: Lula’s vote to lose?

A recent poll shows President Jair Bolsonaro losing support from one-third of his 2018 voters, and former President Lula appears as the clear frontrunner

lula elections
Former President Lula. Photo: BW Press/Shutterstock

For decades, the name Ibope became synonymous with electoral polling in Brazil. In 2014, however, the group was sold to British data analytics and brand consulting group Kantar — with its political polling branch ceasing operations in January 2021. The group’s main executives then launched Ipec, a pollster that immediately became a major market player due to its founders’ credentials. And last week, Ipec grabbed all the headlines with its latest 2022 election poll, showing former President Luiz Inácio Lula da Silva streets ahead of incumbent Jair Bolsonaro.

While the election is still 15 months away and any prognostications are...

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