Few politicians — if any — in Brazil have mastered the language of social media political communication as well as Jair Bolsonaro, who was elected president in 2018 after leading an almost exclusively digital campaign. One of his biggest assets in the war of narratives online is known to Brazilians as the “Office of Hate,” a shady group previously operating within the president’s office with the sole aim of firehosing the news with an array of attacks against any adversaries, journalists, cultural figures, and companies who are not aligned with the government.
The Office of Hate has been less strident...
