Power

Can Bolsonaro “steal” the Northeast from Lula?

bolsonaro northeast bolsa familia
Jair Bolsonaro in Vitória da Conquista, Bahia. Photo: Alan Santos/PR

The Brazilian Northeast has been impermeable to Jair Bolsonaro’s coarse charm. The region gave him only 30 percent of the votes in the 2018 runoff presidential election—and it is where his rejection rates are the highest. While only 22 percent of people in the Center-West and Southeast believe that Mr. Bolsonaro is doing a “bad or terrible” job as president, that rate spikes to 39 percent in the Northeast.

But the president is hoping that to change after today, as he launches an expansion to the Bolsa Família cash transfer...

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