In January of this year, it was announced that a Brazilian media group had purchased licensing rights from American news giant CNN to launch its own domestic platform—CNN Brasil—later in 2019. This initially came as a welcome sign for Brazil’s ailing journalism market, following in the footsteps of other international outlets—The Huffington Post, El País, The Intercept, among others—who opened their own Brazilian affiliates in recent years.
This optimism was soon overshadowed by confusion, as the public tried to work out exactly what the deal meant: would CNN Brasil be an extension of the North American news channel? Or, something entirely different? Indications show that the latter is the most likely outcome.