Power

There haven’t been more polls in 2018 – we’re just paying more attention

POLLS 2018 election brazil
More polls than ever? Huh… no.

This year, opinion polls appear to be everywhere. You can’t browse a news website without stumbling on an article about polls for president, for the Senate, for governors. There are surveys about rejection rates, how each candidate is faring in different regions, genders… You get the picture.

Despite this sensation of opinion poll saturation, the 2018 general election hasn’t actually seen an increase in surveys carried out, it just feels that way. Every time institutes carry out a poll, they must register their surveys with the Superior Electoral Court. Failing to do so is an electoral...

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