Power

Why is racism a marginal topic in Brazilian presidential politics?

A demonstrator takes part in a protest against the shooting of Rio de Janeiro city councillor Marielle Franco one month after her death, in Sao Paulo race
Race issues have been absent from the political agenda

A Brazilian cosmetics company decides to air a Father’s Day commercial displaying a goofy dad playing with his kids, having dinner with his family and saying that being a father is sometimes hard but worth the effort. It’s the sort of fictional ad that has been produced countless times throughout the world. Except that this one portrayed a black Brazilian family, and got over 17,000 dislikes on YouTube within a couple of days, with internet users complaining in the comment section about a ‘lack of diversity’ in its all-black cast of actors.

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