“One has to grow hard but without ever losing tenderness,” answered Ciro Gomes during an interview in late May, when asked to recite a favorite quote. An interesting choice, given that the Brazilian presidential hopeful seems to be doing the exact opposite of what Che Guevara once preached: Mr. Gomes is trying to grow tender (in the eyes of the electorate), but has not lost his hardness.
Known for his short temper and sharp words, Mr. Gomes has instead controlled his demeanor in interviews and public...