Power

Big data firm Cambridge Analytica to target Brazil’s dissatisfied middle class

Cambridge Analytica
Cambridge Analytica

Credited with capitalizing on the populist sentiments that led to the victories of Donald Trump in the U.S. and Brexit in Europe, big data firm Cambridge Analytica arrived in Brazil in March this year. Partnering with São Paulo-based marketing firm Ponte Estratégia, the company’s Brazilian incarnation works under the title CA-Ponte as it helps potential presidential candidates gain online momentum as the 2018 elections approach. While Cambridge Analytica has stated that it is not tied exclusively to CA-Ponte in Brazil, they have also said that they are not working with other companies in the country at present.

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