Explaining Brazil #70: Data protection changes coming your way

Next year, Brazil’s General Data Protection Law will come into force, redefining concepts like consent and data privacy in the country.  This week, we discuss what exactly this means for you.

Perhaps the biggest lie in modern times is “I’ve read and accept the terms and conditions.” Who actually goes through those infinite lines of tiny text filled with legalese—purposely intended to be hard to grasp?

Well, maybe we should be reading the Ts & Cs—your data is one of the world’s hottest commodities. 

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On this episode:

  • Elias Abdala Neto is the head of Public Policy, Regulation & Philanthropy at Microsoft Brazil.
  • Bruna dos Santos is an Advocacy and Policy Analyst at NGO Coding Rights.
  • Luca Belli is a professor at Fundação Getulio Vargas. He wrote a book on internet regulations in Latin America: Governança e Regulação da Internet: Poder, Redes e Dados
  • Natália Scalzaretto covers markets for The Brazilian Report.

Background reading:

Explaining Brazil is made by:

  • Gustavo Ribeiro, editor in chief of The Brazilian Report. He has extensive experience covering Brazilian politics. His work has been featured across Brazilian and French media outlets, including Veja, Época, Folha de São Paulo, Médiapart and Radio France Internationale.
  • Maria Martha Bruno, producer. She is a journalist with 15 years of experience in politics, arts, and breaking news. She has collaborated with Al Jazeera, NBC, and CNN, among others, and worked as an international correspondent in Buenos Aires.
  • Alex Hochuli, editing. He is a writer, researcher, and consultant based in São Paulo, Brazil. He is the host of the global politics podcast, Aufhebunga Bunga, and is currently researching a book on anti-politics.

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