We at The Brazilian Report are proud to announce that our website won the “Best Paid Content Strategy” award for medium- or small-sized newsrooms at the 2021 LATAM Digital Media Awards, by the World Association of News Publishers, or WAN-IFRA.
In the overall ranking, we finished second behind major newspaper O Globo, owned by Brazil’s largest media conglomerate. Rounding off the podium was Polls.mx — a Mexican aggregator which seeks to decrypt opinion polls in the country.
The award recognized our efforts to come up with a paywall strategy which both helped us protect our content from plagiarism and give readers a comprehensive look under the hood before deciding...