If you read The Brazilian Report regularly, you have undoubtedly come across reports about how difficult it is to build a new business from the ground up in Brazil. Due to reasons ranging from the country’s overbearing bureaucracy to recent economic struggles, one-quarter of newborn companies close shop before reaching their second anniversary.
Fortunately, though, The Brazilian Report has escaped the pitfall that so many small businesses fall into—as we celebrate the company’s two-year anniversary today. Additionally, we’ve managed to prove that the media landscape did have space for a niche outlet with the mission of explaining Brazil to foreign audiences. In just two years, we grew from a staff of only three people (one of them...
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