If you read The Brazilian Report regularly, you have undoubtedly come across reports about how difficult it is to build a new business from the ground up in Brazil. Due to reasons ranging from the country’s overbearing bureaucracy to recent economic struggles, one-quarter of newborn companies close shop before reaching their second anniversary.
Fortunately, though, The Brazilian Report has escaped the pitfall that so many small businesses fall into—as we celebrate the company’s two-year anniversary today. Additionally, we’ve managed to prove that the media landscape did have space for a niche outlet with the mission of explaining Brazil to foreign audiences. In just two years, we grew from a staff of only three people (one of them part-time) to seven full-time professionals.
Two years into our journey, we are proud to announce yet another expansion.
Previously all based in São Paulo (and relying on freelance contributors and constant trips to Brasília to meet with sources), The Brazilian Report will now have its own Brasília office. The goal isn’t to cover the political quarrels so many media outlets become distracted with. Instead, we will focus on the things that matter most to our audience: the ins and outs of the federal government, regulatory issues—and decisions that will impact the Brazilian economy.
Thanks to an approach that always puts our readers’ needs first—The Brazilian Report always explains why the content we publish is relevant, bringing a fresh perspective on debates—we have become an integral part of the information diet of dozens of embassies (representing billions of citizens across all continents), international companies, and foreign newsrooms with a need to understand Brazil.
Our base of paying subscribers revealed an incredible surprise. Despite having our content all in English in a country where language proficiency is not a strong suit, we have attracted numerous Brazilian subscribers—a testament to our craving for truly understanding the ins and outs of Brazilian politics and finance.
It certainly has not been easy. Last year, Brazil experienced a divisive and vicious presidential campaign, during which the press was at the receiving end of many attacks. We have faced our fair share of hate—but the fact that we receive equal doses of criticism and praise from all sides of the political spectrum shows that we are doing something right.
Nevertheless, journalism is by no means infallible. And we have tried our best to be transparent, noting when we corrected information that contained errors, or when we weren’t clear enough. In order to improve even more, we need you, our reader. Our mission doesn’t end when we publish an article—that is just when it starts. We need your feedback, your criticism, and your help to continue building an alternative voice for Brazil on the global stage.
Our journey is only just beginning!
Gustavo Ribeiro and Laura Quirin, founders of The Brazilian Report