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The main reason Brazilians go online is to access social media. But, according to pollster Datafolha, Facebook is becoming less and less the social network of choice. In only 17 months, the internet behemoth has lost users—56% of surveyed people said they had an active Facebook account; against 61% in November 2017.
Alessandro Janoni, a Datafolha director, points out the recent Facebook scandals related to the transparency of its user data as a reason for this downward trend. A waning trust in information shared on social media is also to blame. The poll shows that 21% of Brazilians don’t trust anything they read on social platforms.