Expensive enrollment and cancelation fees, long-term contracts—which usually make users lose money in the long run—exhaustive routines, lack of commitment… These are familiar problems for anyone trying to engage in the fitness world and pursue a healthier lifestyle. Nobody said it would be easy.
This well-known scenario has pushed Brazilian platform Gympass to invite companies to band together and solve this complicated relationship between users and fitness centers. In 2013, Gympass launched a business model focused on the corporate world and based on the partnership between wellness facilities, companies, and their employees. It offers low-cost plans—with up to 80 percent off retail membership prices—for workers to choose from various facilities to sign up for.