São Paulo Mayor Bruno Covas announced the city will not host its traditional New Year’s Eve ceremony on Avenida Paulista as a result of the Covid-19 pandemic. The administration claims holding the event this year would be too reckless, and the celebrations require months of advance planning.
The party gathered 2 million people in 2019, generating BRL 648.2 million in revenue. Alongside the LGBTQ pride parade and the F1 Grand Prix, the New Year Eve’s ceremony is among the most important events on the city’s tourism calendar. Other events, such as the 24-hour cultural marathon Virada Cultural, will be held online. The LGBTQ pride parade for 2020 took place online in June.
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