Over 4,000 Brazilian companies have signed a manifesto pledging to avoid firing employees for two months, in a movement that campaign organizers believe may save up to 2 million jobs.
The Não Demita (“Don’t Fire”) initiative was created by educational group Ânima Educação on April 3, initially gathering 40 companies. Now, it has the support of behemoths such as major banks Itaú Unibanco and Santander Brasil, retailers Magazine Luiza and GPA, and cosmetics groups Natura and Boticário.
The document has no legal effect. But organizer Daniel Castanho told newspaper Estadão that “everyone has a positive intention and whoever signs and does not comply runs the risk of being exposed by their employees on social media.”