In 1985, the image of an enormous crowd singing “Love of My Life” to an emotional Freddie Mercury during the first Rock in Rio put Brazil on the map of the world’s biggest—and most vibrant—music festivals. But beyond super productions such as Rock in Rio and Lollapalooza, the country offers a wide range of experiences for Brazilian and international music lovers.

Following the tradition, Brazilian festivals are a way for the people to engage, to demonstrate their political views and to celebrate. But, unlike the mega concerts focused on bringing foreign names to the country, festivals such as Bananada, João Rock and Meca aim to encourage national productions, presenting line ups filled with famous stars and new artists. Indeed, they end up boosting the career of names that, nowadays, are the core of Brazilian indie music scene or shine even in mainstream pop. Find more about them below:

</span></p> <h2><a href="https://www.festivalbananada.com.br/">Bananada Festival</a></h2> <p><img class="size-full wp-image-15993 aligncenter" src="https://brazilian.report/wp-content/uploads/2019/04/AM0514T0011_7482-840x561.jpg" alt="bananada" width="840" height="561" srcset="https://brazilian.report/wp-content/uploads/2019/04/AM0514T0011_7482-840x561.jpg 840w, https://brazilian.report/wp-content/uploads/2019/04/AM0514T0011_7482-840x561-300x200.jpg 300w, https://brazilian.report/wp-content/uploads/2019/04/AM0514T0011_7482-840x561-768x513.jpg 768w, https://brazilian.report/wp-content/uploads/2019/04/AM0514T0011_7482-840x561-610x407.jpg 610w" sizes="(max-width: 840px) 100vw, 840px" /></p> <p><span style="font-weight: 400;">Twenty-one years ago a group of friends decided to play rock in Goiania, a midwestern city that, unlike </span><a href="https://brazilian.report/guide-to-brazil/2018/04/21/brasilia-brazil-planned-capital/"><span style="font-weight: 400;">Brasília</span></a><span style="font-weight: 400;">—Brazil’s rock-oriented capital—is dominated by </span><i><span style="font-weight: 400;">sertanejo</span></i><span style="font-weight: 400;">, Brazil&#8217;s answer to country music. The result is the Bananada Festival, a unique option for those willing to know more about Brazilian culture outside the Rio de Janeiro-São Paulo axis.</span></p> <p><span style="font-weight: 400;">“Rock is Bananadas’s spine. Saying Bananada is only about rock is a misstep, but saying it isn’t about rock is a huge mistake,” said Bananadas organizer Fabrício Nobre in an</span><a href="https://www.vice.com/pt_br/article/59qbxx/bananada-20-anos-natura-musical-video"><span style="font-weight: 400;"> interview with </span><i><span style="font-weight: 400;">Vice</span></i></a>.</p> <p><span style="font-weight: 400;">Bananada never let go of its rock origins but, as it grew in size and relevance, its stages become more and more diverse; now it is a microcosm of the Brazilian music scene, bringing together famous and new artists in a week dedicated to music and culture. </span></p> <p><span style="font-weight: 400;">Trough its editions, the festival hosted names as varied as national idol and former Minister of Culture Gilberto Gil, to drag queen and Brazilian pop princess Pabllo Vittar, as well as the Queens of Stone Age star Nick Olivieri and Sonic Youth&#8217;s Lee Ranaldo, and plenty of Latin American stars.</span></p> <p><span style="font-weight: 400;">In spite of opening up, Bananada kept its focus on encouraging indie rock bands from Goiania that now are known in Brazil and abroad, such as Boogarins and Carne Doce. Other icons of Brazilian new indie scene—such as Far From Alaska, Francisco El Hombre, and Terno Rei— also performed there.</span></p> <p><span style="font-weight: 400;">In 2019, Bananada will take place from August 12 to August 18 and will have rapper Criolo and pop artist Tulipa Ruiz will be the headliners. The festival will also host Portuguese band Paus and Colombian band Frente Cumbiero on the international frontline.</span></p> <h2><a href="https://www.joaorock.com.br/atracoes">João Rock</a></h2> <p><img class="alignnone size-large wp-image-15994" src="https://brazilian.report/wp-content/uploads/2019/04/Vem-conferir-as-atrações-do-João-Rock-2018-em-Ribeirão-Preto-1024x683.jpg" alt="joao rock" width="1024" height="683" srcset="https://brazilian.report/wp-content/uploads/2019/04/Vem-conferir-as-atrações-do-João-Rock-2018-em-Ribeirão-Preto-1024x683.jpg 1024w, https://brazilian.report/wp-content/uploads/2019/04/Vem-conferir-as-atrações-do-João-Rock-2018-em-Ribeirão-Preto-300x200.jpg 300w, https://brazilian.report/wp-content/uploads/2019/04/Vem-conferir-as-atrações-do-João-Rock-2018-em-Ribeirão-Preto-768x512.jpg 768w, https://brazilian.report/wp-content/uploads/2019/04/Vem-conferir-as-atrações-do-João-Rock-2018-em-Ribeirão-Preto-610x407.jpg 610w, https://brazilian.report/wp-content/uploads/2019/04/Vem-conferir-as-atrações-do-João-Rock-2018-em-Ribeirão-Preto.jpg 1500w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p><span style="font-weight: 400;">This is another festival that has rock and roll in its very DNA. Created in 2002 in the city of Ribeirão Preto, an </span><a href="https://brazilian.report/money/2019/04/04/brazil-big-agro-revenue-stall-2019/"><span style="font-weight: 400;">agribusiness hub</span></a><span style="font-weight: 400;"> deep in São Paulo state, the festival </span><a href="http://g1.globo.com/sp/ribeirao-preto-franca/musica/joao-rock/2015/noticia/2015/06/ha-15-anos-festival-ganhou-nome-de-joao-rock-em-tributo-aos-bateristas.html"><span style="font-weight: 400;">is named after three famous rock drummers</span></a><span style="font-weight: 400;">: John (or João, in Portuguese) Densmore, from The Doors, John Bonham, from Led Zeppelin, and João Barone, from Brazilian band Paralamas do Sucesso. Even today, the festival has one of the most rock-oriented line ups of Brazil, but has opened up space for different rhythms, such as hip hop. </span></p> <p><span style="font-weight: 400;">The festival benefits from the college vibes of Ribeirão Preto—home to a University of São Paulo campus—and attracts plenty of young people from the entire country. Indeed, the audience is never short of stamina to enjoy over 12 hours of concerts, skate parks, garage band contests and other surprises the festival’s sponsors provide. </span></p> <p><span style="font-weight: 400;">Surprises are actually another trademark of João Rock. As it prioritizes Brazilian rock bands, the festival has an entire stage dedicated to new artists and it is not rare that the headliners, who are often good friends, </span><a href="http://gshow.globo.com/EPTV/Joao-Rock-2016/noticia/2016/06/em-15-anos-joao-rock-foi-palco-de-encontros-inusitados-da-musica.html"><span style="font-weight: 400;">perform unexpected live collaborations</span></a><span style="font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">Among these remarkable partnerships, Herbert Viana, lead vocalist of Paralamas do Sucesso, and Dinho Ouro Preto, the frontman of Capital Inicial, two of the most popular Brazilian rock bands from the eighties, gathered in 2003 to pay homage to Renato Russo, the late leader of the iconic band Legião Urbana. Four years later, Os Mutantes, the first Brazilian rock band, and Caetano Veloso, Brazilian popular music idol, were a hit. In 2011, a tribute to Bob Marley gathered the Brazilians Fernando Badauí, from rock group CPM22, Alexandre Carlo, from reggae group Natiruts, Rogério Flausino, from pop-rock band Jota Quest, and Logan Bell, from the New Zealand band Katchafire. </span></p> <p><span style="font-weight: 400;">This year, João Rock will take place on June 15 and, in keeping with the tradition, </span><a href="https://entretenimento.uol.com.br/colunas/adriana-de-barros/2019/03/19/com-festa-em-brasilia-joao-rock-anuncia-atracoes-da-edicao-do-festival.htm"><span style="font-weight: 400;">it will honor the rock tradition from Brasília</span></a><span style="font-weight: 400;">. Besides, the line up is already exciting fans with another promising collab: Rael and Emicida, two of Brazil&#8217;s biggest rappers, will share the stage with Brazilian hip hop pioneer Mano Brown in what promises to be one of the great moments of the festival.</span></p> <h2><a href="http://meca.love/">MECA</a></h2> <p><img class="alignnone size-full wp-image-15995" src="https://brazilian.report/wp-content/uploads/2019/04/mecainhotim-201.jpg" alt="meca inhotim" width="1000" height="667" srcset="https://brazilian.report/wp-content/uploads/2019/04/mecainhotim-201.jpg 1000w, https://brazilian.report/wp-content/uploads/2019/04/mecainhotim-201-300x200.jpg 300w, https://brazilian.report/wp-content/uploads/2019/04/mecainhotim-201-768x512.jpg 768w, https://brazilian.report/wp-content/uploads/2019/04/mecainhotim-201-610x407.jpg 610w" sizes="(max-width: 1000px) 100vw, 1000px" /></p> <p><span style="font-weight: 400;">MECA Festival went beyond the music to become a cultural experience and platform. The event had its first edition in Porto Alegre, the capital of Rio Grande do Sul state, back in 2010. Now, the team hosts festivals in five Brazilian states, plus monthly pocket events on the group&#8217;s headquarters in São Paulo and editorial content productions all year round.</span></p> <p><span style="font-weight: 400;">Their idea is to provide its guests with a holistic experience. That’s why the events always take place at iconic Brazilian sites, such as the Urca hill, in Rio de Janeiro, and Oficina Brennand, a museum in Recife dedicated to the work of Brazilian sculptor Francisco Brennand created in an old brick factory. Its flagship event is the MECAInhotim festival, at Instituto Inhotim, </span><a href="https://brazilian.report/society/2018/07/16/inhotim-fiscal-debt-corruption/"><span style="font-weight: 400;">the biggest open-air museum in the world</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">This year, MECAInhotim will host Brazilian artists Gilberto Gil, Céu, </span><span style="font-weight: 400;">Duda Beat, MC Tha, and Castello Branco, alongside three parties, guided visits to the museum and TED-style talks from May 17 to May 19. But, besides all these activities, this year&#8217;s festival will also be embracing sustainability, said MECA’s head of Content, Felipe Seffrin, to </span><b>The Brazilian Report.</b></p> <p><a href="https://brazilian.report/society/2018/07/16/inhotim-fiscal-debt-corruption/"><span style="font-weight: 400;">Inhotim</span></a><span style="font-weight: 400;"> is close to the town of Brumadinho, which was hit by the worst environmental disaster in Brazil&#8217;s history after </span><a href="https://brazilian.report/society/2019/03/24/brumadinho-sao-francisco-river/"><span style="font-weight: 400;">a tailings dam owned by mining company Vale burst in January</span></a><span style="font-weight: 400;">, killing more than 220 people and leaving about 100 hundred missing. The MECA team has even released the fundraising project </span><a href="http://probrumadinho.com.br/#sobre"><span style="font-weight: 400;">PróBrumadinho</span></a><span style="font-weight: 400;"> to foster the reconstruction and sustainable development of Brumadinho after the disaster.</span></p> <p><span style="font-weight: 400;">The remaining festivals are scheduled to take place at São Paulo (in July), Recife (in September), Porto Alegre (in November)m and Rio de Janeiro (in December or January 2020). According to Mr. Seffrin, they will be part of an innovative partnership with global trend consultancy WGSN.</span></p> <p><span style="font-weight: 400;">“These festivals will be called MECAWGSN. There will be conferences based on the trends WGSN studies, as well as talks and workshops. We will invite several people and we want to have music attraction connected to these trends, like emotional design,” he said.</span></p> <p><span style="font-weight: 400;">Those willing to keep up with MECA may sign up to their newsletter, or read their own newspaper, about art, music, and culture. They also host free pocket events once in a month in their headquarters in São Paulo, “</span><span style="font-weight: 400;">We always bring indie bands, lots of artists that are starting to show up. It’s a way to strengthen ties with our public.” According to Mr. Seffrin, the festival intends to grow even further, but always gradually, to ensure the quality of experiences it provides.

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Guide to BrazilApr 21, 2019

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BY The Brazilian Report

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