Market Roundup: Platform launches first individual IPO in Brazil

Illustration: Chrupka/Shutterstock

Brazilian investor goes public with experimental “I, IPO”

About a month ago, Guga Stocco, a Brazilian investor and co-founder of venture capital firms DOMO Invest and Futurum Capital, debuted as the first individual public offering on an experimental platform called Genezys.

State of play. The platform is a joint venture between the startup of the same name and Legacy Inc., an investee of the Fictor Group, which vaguely presents itself as an “innovation company” focused on “high-reaching markets, such as technology, sport, and education,” but in practice is the bridge connecting the new platform to celebrities, as it works mainly with the entertainment industry.

Although Mr. Stocco, who is also part of the Genezys board, was chosen for the official launch, the platform was born to target digital influencers, musicians, sportspeople, and celebrities in general.
Mr. Stocco’s launch stemmed from a new perception that renowned professionals could also attract people and companies interested in investing in and alongside executives with exceptional track records.

How it works. The platform’s offers follow the rules and limits of Brazil’s Securities Commission’s (CVM) crowdfunding regulation and cannot exceed BRL 10 million. Genezys has a CVM license to operate in the crowdfunding market.

These offers are based on income expectations from the individual’s current or future...

Fabiane Ziolla Menezes

Former editor-in-chief of LABS (Latin America Business Stories), Fabiane has more than 15 years of experience reporting on business, finance, innovation, and cities in Brazil. The latter recently took her back to the classroom and made her a Master in Urban Management from PUCPR. At TBR, she keeps an eye on economic policy, game-changing businesses, and people driving innovation in Latin America.