Can price spikes burst Brazil’s healthcare boom?

Covid prompted a health insurance boom in Brazil — but customers must now deal with sharp price increases and less attractive individual plans

healthcare boom pandemic
Photo: Marco A. M. Oliveira/Shutterstock

After Covid hit Brazil two years ago, over 2 million Brazilians acquired health insurance. This rush, which began in July 2020, has kept the number of customers close to record highs to this day. Now, as price spikes reach double-digit highs, will the bubble burst?

Perhaps surprisingly, the answer to this question hinges a lot more on the job market than on recent eye-watering price hikes defined by the government’s regulator for healthcare plans, ANS.

Last week, ANS approved the highest price adjustment in history for individual and family plans: a 15.5 percent spike. The increase is calculated by considering...

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