Business

Influencers give ‘realistic’ financial advice to poor Brazilian families

More and more poorer Brazilians are turning toward investment and financial education. A group of "accessible" influencers is there to help

investments financial education
Nathália Arcuri offers financial advice on YouTube. She has over 6 million subscribers. Photo: Alberto Rocha/Folhapress

With their purchasing power hamstrung and facing a bleak post-pandemic future, lower-middle-class Brazilian families are increasingly seeking out financial education, hoping to build emergency reserves and use investments to pay off debts.

This trend was spotted early in 2021, as researchers noted a significant increase in the number of people investing on the São Paulo stock exchange — yet the average amount invested began to drop considerably.

Over the last two years, the number of investors on São Paulo’s B3 market rose by almost 400 percent, reaching 3.8 million in the first half of 2021. In July 2015, an...

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