Business

Integrated healthcare becomes the go-to model for Brazilian insurers

Despite worsening economic conditions, Brazil's private health providers consistently managed to attract customers during the pandemic. But as the population feels a purchasing pinch, they are turning to vertical integration to gain an edge

Integrated healthcare becomes go-to model for Brazilian insurers
Photo: Gorodenkoff/Shutterstock

In 2016, at the height of what was Brazil’s worst economic crisis on record at the time, the population’s loss of purchasing power took a heavy toll on the health insurance sector. When Covid-19 hit four years later, one expected a perfect storm for private healthcare: increasing costs due to the health emergency and fewer customers due to increased unemployment. 

While the former did come to pass, the latter forecast couldn’t be further from the eventual outcome. Most recent data published by private health regulator ANS shows the sector reached its highest number of customers since 2016 pre-crisis...

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