A look into the YouTube economy in Brazil

The pandemic forced businesses to rely more on YouTube for sales and brand awareness. But a driving force behind the giant's growth remains misleading content

youtube videos brazil
Image: ADragan/Shutterstock

With Covid-19 restrictions in place for a good part of 2020, Brazilians spent more time online, enhancing their social media presence — and logged more hours, many more hours, watching YouTube videos. Almost half of the Brazilian population (105 million, to be precise) accesses the giant video-sharing platform every month. Last year, a whopping 91 percent increased their time spent browsing videos, ComScore says

During the pandemic, Brazilian channels led the world in hours of live streaming, while the number of channels with at least 1 million subscribers jumped 30 percent to roughly 200,000.

YouTube has become so...

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