Business

Brazilian consumers struggle to engage in sustainable consumption

Brazilians have become keener about pursuing green concerns, but income restraints and economic hardship are getting in the way of widespread adoption

sustainable Açaí berries being transported from an Amazonian community. Photo: Paralaxis/Shutterstock
Açaí berries being transported from an Amazonian community. Photo: Paralaxis/Shutterstock

Prompted by health and economic concerns, the Covid-19 pandemic has driven the sustainable agenda forward amongst Brazilian consumers. However, while the population is increasingly getting to grips with the potential health risks posed by environmental collapse, many consumers believe they lack the resources necessary to adopt and maintain sustainable habits.

According to the study “A Healthy and Sustainable Life 2020: A global study on consumerist perceptions,” conducted by NGO Akatu Institute in partnership with GlobeScan, one in three Brazilians feel ashamed about not living a more sustainable lifestyle. During the pandemic, 68 percent have researched how to adopt a more...

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