Business

The regulatory free-for-all for streaming services in Brazil

Despite operating the country for over ten years and having some 18 million subscribers, Netflix and other such streaming platforms are almost completely unregulated in Brazil

The regulatory free-for-all for streaming services in Brazil
Photo: Said Marroun/Shutterstock

Brazil is Netflix’s second-largest market, with an estimated 18 million subscribers. But despite being such a well-established force in Brazil — with over ten years of operations — Netflix and other streaming services are almost completely unregulated in Latin America’s biggest country. And while Brazilian cinema and television remain mired in crisis, the free-for-all for these so-called over-the-top (OTT) media services is set to continue, with Congress approving a legislative proposal further reducing taxes on streaming platforms.

The so-called Contribution to the Development of the Brazilian Cinema Industry (Condecine) is paid by the audiovisual sector as a whole, and...

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