Brazil wakes up and smells the Amazon coffee

Coffee fields in Santa Luzia D'Oeste, Rondônia. Photo: Paulo Guesser
Coffee fields in Santa Luzia D’Oeste, Rondônia. Photo: Paulo Guesser

Renowned for its quality, Brazilian coffee is among the country’s most famous exports abroad. Traditionally, beans are grown and produced in the southeastern states of São Paulo, Minas Gerais, and Espírito Santo, where coffee plants enjoy ideal geographical and climatic conditions. But there’s a new player in town, and the unlikely Amazonian state of Rondônia is developing its own booming culture.

During the 2020 harvest, Rondônia picked 2.3 million 60-kilogram jute bags of coffee, outstripping expectations and setting an all-time record in the western Brazilian state.

According to Rondônia’s agriculture department, the state produced BRL 16 billion (USD...

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