Business

A somber Black Friday ahead amid widespread industry supply crisis

Black Friday is already the biggest shopping day on the Brazilian calendar, but an industry supply crisis is lowering expectations for 2020

Black Friday is already the biggest shopping day on the Brazilian calendar, but an industry supply crisis is lowering expectations for 2020
Image: Abscent/Shutterstock

Imported from the U.S. ten years ago, it did not take long for Black Friday to become the biggest shopping day of the Brazilian calendar. Outstripping Christmas, Mother’s Day and Brazil’s Valentines Day equivalent “Sweethearts Day,” sales for Black Friday 2019 rose 23.8 percent in comparison to the previous year, hitting a stunning BRL 3.2 billion (USD 555 million) — that, despite the fact Brazil has no Thanksgiving tradition, to which Black Friday is tied.

But expectations for Black Friday 2020 are desperately low. Months of economic stoppage during the Covid-19 pandemic have brought many retailers to their...

Access all of The Brazilian Report
Start your 7-day free trial.
Free trial