Business

The newest trend in Brazil’s housing market? Go tiny

real estate são paulo housing

As one of the most affected activities during the economic recession, Brazil’s construction sector had to reinvent itself in order to survive: cutting costs, changing forms of land banking, launching fewer new real estate developments—but, above all, looking out for new opportunities. This time, hope lingers in the tiniest of spaces: the market of compact apartments.  

In the world’s largest cities, such as New York City and Tokyo, studio apartments have been a reality for decades. In São Paulo, Brazil’s biggest construction market, apartments smaller than 45 square meters are now leading sales in every aspect, according to Secovi,...

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