Ordering a pizza used to mean searching for a phone number, calling in your order, and paying the delivery guy in cash. But those days, it would seem, are gone. In 2018, online delivery services—such as UberEats and iFood—grew 80 percent according to the Brazilian Association for Bars and Restaurants (ABRASEL). It is predicted that online delivery will completely replace phone delivery within the next five years.
It’s not just pizza. Any food—from Big Macs to high-end gelato—is now available at the touch of a button. The only human interaction left is picking up your order from the delivery guy. And even that might become obsolete, as companies begin to experiment with food delivery via drones. Meanwhile, startups such as Rappi and Loggi are expanding into areas beyond food. Pharmaceuticals, pet supplies, and Nespresso capsules are just a few of the items that can be delivered within minutes of ordering.
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