The rebirth of the Brazilian cocoa industry

Brazil's chocolate sector went from opulence to ruin after crops were decimated by plague. Cocoa producers are getting back on their feet

The rebirth of the Brazilian cocoa industry

“Weeks ago, a farmer who was once rich sought out a friend, also a cocoa producer, to discuss a delicate matter. ‘I need some money and I trust our friendship enough to know that you’ll help me,’ he said. The friend was expecting to lend some money, imagining an amount around ten or twenty thousand. ‘How much do you need?,’ he replied, to which the farmer said, without raising his head: ‘a couple of hundred, just to buy this week’s groceries.”

This text was written in April 1995 and published by Gazeta Mercantil, a now-defunct economic newspaper. It illustrates the...

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