On Sunday night, a crowd packed a 3,000-square meter room in the west part of São Paulo to watch the Golden State Warriors win over the Toronto Raptors in the best-of-seven series of the NBA Finals. Earlier, a dunking team showed off their skills in the court along with cheerleaders, mascots, and other typical attractions imported from the most important basketball league in the world.
The NBA House should host roughly 2,000 people per night until June 16, when Game 7 is scheduled. The initiative is one of the key actions to strengthen the Brazilian audience’s relationship with the brand and the NBA universe. And the strategy is succeeding so far.
“We are the second most strategic market for the league worldwide, only behind China,” says Arnon de Mello, NBA’s Senior Vice President and Managing Director for Latin America. He will go into this seven-year history—NBA launched its office in Brazil in 2012—at the .Futuro conference. As a partner of the...
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