Benefits and perils of Natura’s purchase of Avon

natura avon deal

Brazilian cosmetics giant Natura has finally announced its acquisition of Avon, making it the world’s fourth-largest pure player in the cosmetics sector—stretching its reach across more than 100 countries. Linking Natura & Co. and Avon creates a behemoth with revenue of USD 11 billion and analysts are now focusing on how this integration will develop—and whether it will be enough to increase the company’s profitability.

Natura shares traded on the São Paulo stock exchange (NATU3) slid 7.8 percent on Wednesday afternoon, after an overwhelmingly positive first-response...

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