Business

Get-rich-quick ad spurs debate on misleading advertising in Brazil

bettina rudolph empiricus
Bettina Rudolph

“Hi, my name is Bettina. I’m 22 years old and I have a net worth of one million, forty-two thousand reais.”

For the last few weeks, millions of Brazilians have heard this line, often several times per day. As a pre-roll advertising campaign on YouTube, apparently directed at a massive target audience, tons of people have been confronted by the fresh-faced Bettina Rudolph and many have listened—out of genuine interest or passing curiosity—to her take on how she managed to become worth over BRL 1 million in just three years, beginning with BRL 1,520, using the...

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