Will Amazon ever crack the Brazil e-commerce nut?

amazon e-commerce brazil

When e-commerce behemoth Amazon entered the Brazilian market in 2012, there was an expectation that it would quickly mirror its success around the world and dominate Brazil’s online retail sector. However, seven years on, this has yet to transpire, with many local obstacles and a well-established domestic market. Pushes to ramp up Brazilian operations since late 2017 have seen some success, but Amazon still has a long way to go in the land that inspired its name. Shareholders are hoping that after some significant moves at the end of 2018, that this could finally be Amazon’s year in...

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