Banks and beer top Brazil’s most valuable brands list

Consultancy Interbrand has published its annual ranking of Brazil’s 25 most valuable brands. While Petrobras makes the list, it ranks only 8th. The top 5 positions are all dominated by beer labels and banks. It is not a coincidence that Brazil’s four richest men operate in these two sectors, with three of them being partners in the same beverage company, Ambev — which produces the top 3 most valuable beer labels in the country.

These 25 companies combine for a market value of BRL 120 billion — a 2.7 percent growth from last year’s ranking. They represent companies that managed to overcome the recent recession, which was Brazil’s worst on record. Truth be told, the challenge was easier for banks, which