Business

Brazil’s Black Friday: from scam to biggest e-commerce date of the year

Black Friday: the biggest e-commerce date of the year in Brazil
Black Friday: the biggest e-commerce date of the year in Brazil

Even though Brazil does not celebrate Thanksgiving, we are very much into Black Friday. Local retailers noticed that the American shopping holiday sparked interest here and decided to imitate their neighbors to the north in 2010. That year marked the very first Brazilian Black Friday.

The first to import the American tradition was a website called “Busca Descontos,” which aggregates coupons for discounts in Brazil’s top e-commerce stores. Only 50 retailers joined in, which explains the paltry results: the first Brazilian Black Friday raised roughly BRL 3 million (about USD...

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