Rice and beans are a trademark of everyday Brazilian cuisine. It’s even made it into the lexicon: calling something “rice and beans” is to describe it as basic, yet essential. But the importance of this traditional pairing is dwindling among Brazilian consumers, and especially among agribusiness producers.
According to a recent study by the Ministry of Agriculture, which projects what Brazilian agribusiness will look like in ten years, Big Agro will focus increasingly on products destined for export, to the detriment of local consumers – even though the 208 million people domestic market is pivotal do the sector’s performance.
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