In a 2016 book titled L’Homme Nu (literally “The Naked Man”), French authors Marc Dugain and Christophe Labbé discuss how tech giants own our data – and essentially our lives. Being able to sell our private data to the highest bidder is, in the authors’ opinion, the real danger of the century. Not terrorism, not by a long shot.
Recent scandals have shed light on this danger and exposed parts of a very secretive industry: how companies profit from our information. Remember the Cambridge Analytica scandal? The controversial British company used the data of 87 million people (Brazilians included) with electoral intentions – pushing campaigns such as Brexit and Donald Trump’s U.S. presidential bid. Since the scandal broke, the firm folded, but its directors have another company waiting to take its business.