84 million Brazilians are connected to smartphones

. Jun 27, 2018
smartphones brazil internet

Brazilians are becoming increasingly connected to the internet – and more familiarized with smartphones and tablets. Just five years ago, only 15 percent of Brazilian adults had a smartphone, a rate that has since jumped to 54 percent, according to a recent study published by the Pew Research Center.

This percentage has nearly doubled each year since 2013. In 2014, 24 percent of Brazilians were equipped with mobile phones connected to the internet. One year later, they amounted to 41 percent.

</span></p> <hr /> <p><span style="font-weight: 400;"><img class="alignnone size-large wp-image-5375" src="" alt="brazil social media" width="1024" height="677" srcset=" 1024w, 300w, 768w, 610w, 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p> <hr /> <p><span style="font-weight: 400;">And, as these products become increasingly more popular, they also bring about a change of behavior among Brazilians. According to the same Pew study, 90 percent of Brazilians between 18 and 36 years old &#8220;occasionally&#8221; access the internet. For people over 37, that rate is at 57 percent. Social media use among adults has increased as well, from 36 percent in 2013 to 53 percent last year. </span></p> <hr /> <p><span style="font-weight: 400;"><img class="alignnone size-large wp-image-5377" src="" alt="adults connected internet brazil" width="1024" height="503" srcset=" 1024w, 300w, 768w, 610w, 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p> <hr /> <h3>Mobile phones lead the market</h3> <p><span style="font-weight: 400;">Mobile telephony services have become Brazil&#8217;s largest information and communications technology (ICT) segment, accounting for 43.5 percent of the total gross revenue for the country &#8211; and 73 percent of Brazilian subscribers. </span></p> <p><span style="font-weight: 400;">The market is undergoing a deep transformation process due to the transition from voice to data. Traditional voice calling services are increasingly being replaced by social media messaging apps, such as <a href="">WhatsApp</a> (the most popular app among Brazilians) or Snapchat. </span></p> <hr /> <p><span style="font-weight: 400;"><img class="alignnone size-large wp-image-5379" src="" alt="internet 4g 5g brazil" width="1024" height="627" srcset=" 1024w, 300w, 768w, 610w, 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p> <hr /> <p><span style="font-weight: 400;">The growth of access to mobile telephony services and equipment is fueled by fierce competition between market players (albeit the fact that the market remains highly concentrated) in a scenario of economic hardship. To avoid losing customers, operators have slashed &#8211; or even eliminated &#8211; many of the fees still present in Brazil.</span></p> <p><span style="font-weight: 400;">For instance, until very recently, there was no such thing in Brazil as plans with unlimited minutes for calls. Even text messages were paid for &#8211; that is, until WhatsApp Messenger eliminated that part of the market.</span></p> <h3>Internet speeds remain slow</h3> <p><span style="font-weight: 400;">The downside of the country&#8217;s rapid increase in demand for mobile broadband connections is the saturation in the 3G and 4G networks. Despite a hike in the pool of clients, telecommunications companies have slashed their investments. More demand and fewer investments have caused an inevitable loss to the quality of the <a href="">internet in Brazil</a>. </span></p> <hr /> <p><span style="font-weight: 400;"><img class="alignnone size-large wp-image-5378" src="" alt="" width="1024" height="677" srcset=" 1024w, 300w, 768w, 610w, 1180w" sizes="(max-width: 1024px) 100vw, 1024px" /></span></p> <hr /> <p><span style="font-weight: 400;">According to Akemai, a company that ranks countries according to the speed of their internet connections, Brazil now has only the 79th fastest internet in the world &#8211; with 7.2 Mbps. For the sake of comparison, South Korea has an average speed of 28.6 Mbps. In the region, Brazil fares worse than Uruguay, which has a 9.6 Mbps average connection speed.</span></p> <p><span style="font-weight: 400;">But while Brazil&#8217;s results are subpar for one of the world&#8217;s top 10 economies, it was also a 15-percent improvement from 2016.</span></p> <p><span style="font-weight: 400;">(If you are in Brazil, you can test the speed of your internet connection by clicking this </span><a href=""><span style="font-weight: 400;">link</span></a><span style="font-weight: 400;">.)</span></p> <p><span style="font-weight: 400;">The government has tried to stimulate investments by converting fines for companies which disrespect regulations into mandatory investments. The strategy, though, has had limited success.

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