Employment and consumption: a roadmap to Brazil’s market

Brazil has overcome its worst recession in at least 30 years and has posted economic growth for the past five quarters. Indicators are slowly improving but recovery remains uncertain and has left most analysts disappointed. But how do Brazilian consumers feel about the country’s economy?

Given that family expenditure accounts for over 60 percent of the country’s GDP, the perceptions and expectations of consumers are crucial in order to forecast trends and provide a more complete picture of what goes on in the world’s eighth largest economy.

In this piece, The Brazilian Report provides a roadmap to understanding Brazilians’ consumption plans and habits – which are also highly influenced by the huge social gaps among the country’s regions.

Consumer confidence is key to the Brazilian market

Brazilians are no longer as pessimistic as they were between August 2015 and May 2016, when the economy hit rock bottom. The improvement of consumer confidence, however, is not solid. That is what data compiled by Fundação Getulio Vargas, the country’s