Can Pedro Parente fix food company BRF?

pedro parente brf
After leaving Petrobras, Pedro Parente takes over BRF. Photo: ABr

When Pedro Parente took over as CEO of Petrobras in May 2016, Brazil’s oil and gas company was the most indebted of its kind in the world. Two years later, the company has reclaimed its respectability, despite its recovery owing to a much-criticized pricing policy which pleased investors but infuriated fuel consumers. Now, Mr. Parente may be facing an even bigger challenge: saving food company BRF from the abyss.

The markets are fond of Pedro Parente. When he resigned from the top job at Petrobras, the company’s stock crashed by 15 percent. This week, when it became clear that the...

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